Professional Development
College, Australia

marketing

Advertisement & Promotion
Main Topics:
Plan promotion & advertising, selecting the right media, placement & timing, promotion, evaluation

Fees: $250
Study Mode: Self paced/ Online
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Conferences: How to Promote and Manage
Main Topics:
Role of market research, objectives, hypothesis & scope, types/ sources & information gathering, data collection, segmentation, quality checks/ processing & analysis, reports

Fees: $250
Study Mode: Self paced/ Online
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Conducting Market Research
Main Topics:
Role of market research, objectives/ hypothesis & scope, types/ sources & information gathering, data collection, segmentation, quality checks/ processing & analysis, reports

Fees: $250
Study Mode: Self paced/ Online
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Developing a Media Plan
Main Topics:
Identify target audience characteristics, analyse product market factors, analyse creative requirements, identify media merchandising requirements, confirm the budget and legal constraints, weigh up merits, evaluate and select media vehicles, create a media schedule, determine testing schedule, create media plan, identify anticipated impact & effectiveness.

Fees: $350
Study Mode: Self paced/ Online
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Identifying Marketing Opportunities
Main Topics:
Identify marketing opportunities, investigate & assess opportunities, determine financial viability, determine ROI & potential competitors, rank marketing opportunities, taking advantage of viable marketing opportunities, communicate viability of making changes.

Fees: $250
Study Mode: Self paced/ Online
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Online Sales
Main Topics:
Strategies, performance indicators, market share/ sales, customer acquisition & retention, web presence, CRMS.

Fees: $250
Study Mode: Self paced/ Online
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Organising Events
Main Topics:
Planning, resources, set-up, options & ideas, operations & service practicality, present proposal, documentation, invoicing.

Fees: $250
Study Mode: Self paced/ Online
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Profiling the Market
Main Topics:
segmentation, target market, profile target audience, developing positioning strategy.

Fees: $250
Study Mode: Self paced/ Online
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Product Knowledge
Main Topics:
The product knowledge (PK), obtaining PK, using knowledge & making sale, legislative requirements, competition.

Fees: $250
Study Mode: Self paced/ Online
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Promoting a Small Business (PSMS)
Main Topics:
Marketing strategies, customer base & target market, marketing mix, distribution channels, promotional activities, customer needs & preferences, monitoring, improvement, market changes.

Fees: $250
Study Mode: Self paced/ Online
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Retail Marketing Management
Main Topics:
Retail marketing mix, changes in the landscape of retail marketing, retail marketing strategies, retail strategy for Gen X & Gen Y, retail store formats, store layout, store management, world of merchandising, visual merchandising, labels, retail security, CRM, shopper, shopping market dynamics, multi-channel retail, retail communication, retail demand management, online retail marketing, pricing strategies, future of retail.

Fees: $400
Study Mode: Self paced/ Online
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Strategic Marketing
Main Topics:
Three levels of marketing, value of marketing, theoretical basis of competition, alternative frameworks, marketing concept, core benefit product, basic product, augmented product, perceived product, cross-functional issues, strategic issues, forecasting market & sales, implementation/ analysis/ control & evaluation, objectives setting, segmentation, targeting, positioning, perceptual mapping, branding, 7Ps of marketing, product management, marketing communication mix, marketing communication process, development of MarComs, expanding marketing's traditional boundaries.

Fees: $350
Study Mode: Self paced/ Online
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Strategy, Marketing Plans and Small Organisations
Main Topics:
Strategic planning, concept of strategy, process school of thought, key influences on strategy, learning & the small organisation, marketing tactics, guerilla marketing, internet & social media marketing, performance measurement, identifying competitors, Porter's diamond framework, planning environment including economic, demographics, technological, socio-cultural and ecological.

Fees: $250
Study Mode: Self paced/ Online
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Visual Merchandising
Main Topics:
The visual merchandising plan, sourcing the resources, construction of presentations, the display, stock rotation, pricing, reviewing.

Fees: $250
Study Mode: Self paced/ Online
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